ICCROM, the International Center for Studies for the Conservation and Restoration of Cultural Heritage, has announced a competition for the restyling of its historical logo.

The brief called for an update rather than a true rebranding as the intention was to maintain the distinctive characteridtics of the brand.

logo design

Current logo
Iccrom_prima_Tavola disegno 1 copia 4
Logo proposed by Kreatek

Our logo proposal retains the original shape of the globe. The oval design refers to the concept of the egg as a symbol of fragility and transformation, with soft shapes and primary colors, to convey the values of progress, inclusiveness and well-being.


Corporate Identity


For ICCROM, Kreatek planned a rebranding, with a renewal of the historic logo and all online and offline communication that best reflected the values of the Organization.

Kreatek designed logo, website and corporate identity.

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